How Two Beers Brewing Used Digital Printing to Create a Personal Connection

At SupplyOne, we understand that packaging isn’t just about protection — it’s a key part of how your brand tells its story. For Two Beers Brewing, a craft brewery based in Seattle, WA, storytelling was at the heart of their latest release: Drinking Boots, a limited-edition brew created in partnership with the Pink Boots Society, a nonprofit that supports and educates women in the fermented beverage industry.

To honor this collaboration, Two Beers Brewing envisioned something bold — a beer label that celebrated individuality and empowered connection.

The Challenge: Make Every Can Unique

Two Beers Brewing wanted to break away from traditional beer packaging with a label that was as diverse and dynamic as the women it honored. But producing thousands of individually customized labels is no easy feat — unless you have the right partner.

They needed short-run flexibility, vibrant print quality, and zero compromises on creativity.

The SupplyOne Solution: Variable Data Digital Printing

SupplyOne’s digital printing capabilities made it possible to bring Two Beers Brewing’s vision to life — with precision, speed, and flexibility. Using Variable Data Printing (VDP) powered by HP digital technology, each 16oz. label was uniquely designed with a set of Polaroid-style frames, dynamically filled with a rotating selection of images from Two Beers Brewing and Pink Boots Society members.

The result? A label experience that was one-of-a-kind — every time.

The Results: A Personal Touch That Resonates

From shelf to hand, the Drinking Boots cans turned heads. Each label was a celebration of individuality, sparking conversations and creating collectible value for fans of the brew. The brewery was able to build emotional connections through packaging — without compromising print quality, speed, or budget.

Why It Worked

• Short-run flexibility to meet limited-edition needs
  
• No print plates required, saving time and costs
  
• On-demand customization to support storytelling
  
• Retail-ready labels that enhanced shelf appeal
  

Ready to Make Your Packaging Work Smarter?

Whether you’re launching a new SKU, planning a seasonal promotion, or looking to stand out on shelves, SupplyOne’s custom digital printing solutions are designed to help you deliver — fast, flexibly, and beautifully.