Helping Andy by Anderson Hay Reach Small Pet Owners with Smart, Scalable Packaging

Overview

Anderson Hay & Grain, a global leader in agricultural exports based in Central Washington, has earned a century-long reputation for premium-quality Timothy and alfalfa hay. Traditionally a B2B powerhouse, the family-owned company saw an opportunity to grow in a new direction — direct-to-consumer e-commerce.

In 2021, Anderson launched Andy by Anderson Hay, a fresh, digitally native brand tailored to small pet owners. Their vision: deliver the same premium hay trusted by global partners, now shipped directly to the homes of rabbit, guinea pig, and chinchilla lovers nationwide.

The Packaging Challenge

Launching a D2C brand meant Andy needed more than just boxes — they needed packaging that would protect the product, reflect their vibrant branding, and support an e-commerce model with shifting inventory and SKUs.

Early in the journey, the Andy team ran into hurdles:

• Inconsistent color reproduction on kraft boxes
• Limited access to low-volume runs with premium quality
• Lack of supplier flexibility for frequent artwork changes

They needed a packaging partner who understood the e-commerce space and could deliver fast, flexible, and visually compelling solutions.

SupplyOne’s Digital Printing Delivers

When Andy connected with SupplyOne, we delivered the complete packaging solution they were searching for — starting with a consultative approach to understand the brand and its unique challenges.

To achieve the look of natural kraft while maintaining brand color accuracy, our team printed a faux kraft background onto uncoated white corrugated material. This technique allowed the vibrant graphics to pop while preserving the organic, down-to-earth aesthetic Andy’s customers loved.

By leveraging digital print, Andy gained:

• No plate costs – enabling frequent design updates
• Low minimums – ideal for product testing and seasonal runs
• Speed to market – critical for scaling an e-commerce brand

The Outcome: Brand Loyalty and Growth Readiness

The Andy brand has quickly found a following among pet owners across the U.S. With beautiful packaging that delights customers from first glance to unboxing, the company is growing a loyal and engaged online community.

As their trusted packaging partner, SupplyOne continues to support Andy with:

• Digitally printed corrugated boxes
• Pressure-sensitive custom labels
• Scalable packaging solutions for future growth

From first order to fulfillment, SupplyOne helps brands like Andy bring their products to life, reduce total costs, and win on the digital shelf.

Looking to Grow Your E-Commerce Packaging Strategy?

At SupplyOne, we combine custom manufacturing, digital print, packaging automation, and expert service under one roof. Whether you’re launching a new product or scaling an online brand, we’ll help you package smarter, ship faster, and stand out.

Let’s talk about your next opportunity.