
Case Study: Siete Family Foods – From Social Buzz to Retail Results with Digitally Printed Packaging
Delivering Bold Flavor and Bolder Branding
Siete Family Foods is a trailblazing CPG brand offering grain-free Mexican-American foods crafted with purpose, passion, and heritage. From their roots in Austin, Texas, to becoming a top seller at Whole Foods, Siete has built a loyal fan base by creating healthier, delicious alternatives—and telling their story through vibrant, consumer-connected packaging.
To expand brand awareness and drive retail sales, Siete needed an agile packaging partner to help them create high-impact, short-run packaging that could elevate influencer campaigns, limited releases, and retail promotions—without compromising quality, speed, or creativity.
The Challenge: High-Impact Packaging at Speed
With ambitious marketing goals and frequent product launches, Siete Family Foods needed packaging solutions that could match their rapid innovation cycle. Traditional print methods couldn’t keep pace with their evolving needs for short-run influencer kits, seasonal releases, and targeted marketing boxes.
Siete turned to a trusted partner equipped with SupplyOne’s digital packaging technology to bring their creative vision to life—fast, flexible, and flawless.
Using advanced HP digital print technology and SupplyOne’s vertically integrated capabilities, the team delivered high-impact corrugated packaging and retail displays that captured the spirit of Siete’s brand. From custom influencer marketing kits to bold holiday gift boxes and vibrant sample packaging, every piece was printed in full color with photographic detail—no plates, no delays, and no compromises.
This digital-first approach allowed Siete to:
- Prototype and launch packaging with short lead times
- Customize box versions by campaign or SKU
- Create retail-ready packaging with shelf presence that turns heads
- Avoid setup costs and order minimums associated with traditional print
The Impact: From Likes to Loyalty to Sales
Siete’s limited-run influencer boxes became highly shareable content across social platforms, organically promoted by celebrities like Ryan Seacrest, Charlize Theron, and Gwyneth Paltrow. The boxes didn’t just delight—they converted. Online buzz led to real-world action, driving demand in stores across the country.
To meet that demand, Siete stocked shelves with bold, digitally printed retail displays and packaging that made their brand unmistakable in the grocery aisle—creating a seamless path from online excitement to in-store purchase.
Packaging Built for Growth
At SupplyOne, we deliver packaging that helps brands like Siete Family Foods do more—connect, sell, and grow. By leveraging our full-service packaging expertise and U.S.-based manufacturing, Siete unlocked a packaging strategy built for speed, flexibility, and emotional connection.