Boosting Shelf Appeal & Streamlining Supply with Digitally Printed Packaging from SupplyOne

A Craft Distillery on the Rise

Bluewater Organic Distilling, an artisan distillery based in the Pacific Northwest, has built its reputation on sustainability, small-batch quality, and community values. Known for their organic vodka, gin, and aquavit, Bluewater recently expanded into wholesale distribution across Washington State — a move that called for a smarter packaging strategy.

A Shift Toward Growth

To meet retailer preferences and drive sales volume, Bluewater needed to shift from 12-pack shipper boxes to a more compact and display-friendly 6-pack format. The updated packaging would allow for better in-store merchandising and more competitive volume pricing. But to meet production timelines and match their high brand standards, Bluewater needed a packaging partner that could move fast — without sacrificing quality.

SupplyOne Delivers the Difference

Bluewater partnered with SupplyOne to bring the new packaging concept to life. Our team created a structural redesign for the new 6-pack configuration and used our advanced digital printing technology to produce vibrant, full-color graphics for six distinct SKUs — each featuring its own custom design. Previously, Bluewater had used a generic shipper box with checkboxes to identify contents. The upgrade allowed the brand to visually distinguish each product, boosting shelf presence and brand recognition.

SupplyOne’s digital printing capabilities, powered by our high-speed HP PageWide technology and true water-based inks, provided a perfect match. These food-safe, sustainable inks aligned with Bluewater’s commitment to environmentally responsible practices — all while delivering the precision and color consistency needed for high-impact packaging.

Flexible Orders, Smarter Supply Chain

Bluewater’s initial order of 8,000 boxes was customized across six SKUs, with flexible quantities based on projected demand. With no need for costly print plates and no minimum volume requirements per version, digital printing enabled the brand to reduce waste, streamline reorders, and add last-minute updates — such as their newly awarded USDA Organic certification — just before production.

Results That Speak for Themselves

Bluewater’s new 6-pack cartons hit the market with strong feedback from both retailers and consumers. The upgraded structure makes for easier floor stacking, and the refreshed branding attracts shoppers in the spirits aisle. With a packaging solution that scales alongside their growth, Bluewater Organic Distilling is positioned for continued success in the wholesale and retail space.

“We are so excited about our new six-pack cartons. SupplyOne made everything easy to plan and develop, from designing the artwork to allocating the print volume. Their digital printing solution gave us a simple process, clear pricing, and the flexibility we needed to grow — without plate fees or production delays.”

— John Lundin, Founder, Bluewater Organic Distilling